Speaker · Advisor · Author
I'm Matyas Zaborszky. For 25 years I have built companies, opened markets and sat across the table from boards and governments. Today I help owners and executive teams decide how to put AI to work: on stage, in the boardroom and in my new book.
Matyas Zaborszky is a speaker, advisor and author who helps owners and executives put AI to work. He founded Pole Position, a marketing agency whose clients included BMW, Lufthansa and LG, and has relaunched it as Pole Position Pro, an AI agency. As CEO of LAX Distribution in Los Angeles he built the business from zero to over $1M in revenue in its first year. His new book is Who's on Pole Position? The AI Playbook for Decision Makers.
Agency clients included BMW, Lufthansa and LG. As CEO of LAX Distribution in Los Angeles: $0 to $1M+ revenue in the first 12 months.
Three ways to work together
Conference keynotes, executive workshops and in-house leadership sessions on putting AI to work safely and profitably.
Personal work with owners, CEOs and boards on AI strategy, governance, market entry and growth.
The AI Playbook for Decision Makers. A printed, seven-step playbook for the people who decide about AI.
New book · Reservations open
Every company will use AI. A few will lead with it. This book is the sequence of decisions that puts a company in the second group, written for the people who sign off on budgets.
Previous book
My first book, a step-by-step manual for planning the marketing and PR behind a token sale, written during the 2017-18 boom. It went through two editions and more than 5,000 copies, and it taught me what I still apply today: a clear sequence beats enthusiasm, for every new technology.
Speaking
The seven decisions that separate companies that profit from AI from those that pay for it. Built on the playbook in my book, with stories from 25 years of building companies.
Why a company needs its own AI, trained on its own knowledge, instead of renting intelligence it can never keep. What owning it costs, and what it protects.
Shadow AI, unaudited access and scattered knowledge widen every month. Why the gap is still cheap to close today, and how leaders close it without slowing their teams down.
Where AI came from, where it is going, and what is at stake beyond business: sovereignty, the human factor and the generation growing up with it.
Strategy only matters once it runs. Audits, roadmaps and AI systems are delivered by Pole Position Pro, my AI agency, from a free AI readiness assessment up to full implementation.
Coming soon
A 278-page quarterly planner for people who treat time as their scarcest resource. English only, in A5 and A4, with hardcover, spiral bound and paperback options.
FAQ
Matyas Zaborszky is a speaker, advisor and author who helps owners and executives put AI to work. He founded Pole Position, a marketing agency whose clients included BMW, Lufthansa and LG, and has relaunched it as Pole Position Pro, an AI agency. As CEO of LAX Distribution in Los Angeles he built the business from zero to over $1M in revenue in its first year. His new book is Who's on Pole Position? The AI Playbook for Decision Makers.
He speaks about how leaders should approach, introduce and profit from AI without taking on security risk. His four keynotes are Who's on Pole Position?, Own Your AI, Security Has No Exceptions and Who Will Own the Future?
Book a 30-minute call through the booking link on this site. The event date, location, audience size and format are enough to start. He speaks in English and Hungarian.
It is a printed playbook for owners, CEOs and executives, in English and Hungarian. It explains AI's past, present and likely future, then walks through seven steps (Decision, Diagnosis, Foundation, Implementation, Deployment, Protection, ROI), and closes with what is at stake for society.
Advisory is personal work with Matyas at decision-maker level: strategy, governance, market entry and board support. Pole Position Pro is his AI agency that runs audits and builds the systems.
Contact
Book a 30-minute intro call. Bring an event, a decision about AI or a question about the book, and we start from there.
