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Who coaches the coaches?

IMPORTANT: If you are a Coach, first check in to my new Coach Assessment page.

There’s a very old TV commercial for Volkswagen, which won the gold prize at the Cannes festival in 1964. Well before your time (and mine too!), but it asks a great question: “Have you ever wondered how the man who drives a snow plough, drives to the snow plough?” The answer was that he used an ultra-reliable VW Beetle, of course. I’m interested in the philosophy of the question, and how it applies to my own work, because how does someone who coaches others find their own coaching? In other words, who coaches the coaches?

Ultimate goals


There are very few activities where we can say the ultimate goal has been reached by someone. Perhaps walking on the moon, or climbing to the peak of Mount Everest for the first time. But then later there will be someone who walks on Mars, and there are many people who have ascended Everest, only quicker, or by harder routes, or without oxygen,...

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