Matyas
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Doing the webinar gruntwork

Hashtags, spamming, woots – the internet has given us many new terms. In fact, even ‘internet’ is a relatively new word. One that I particularly like is ‘Webinar’, because it’s exactly what it says: A seminar, using the world wide web to deliver it. What’s more, I like the concept of the webinar, because it’s a new and refreshing way of communicating, and it really works.

For a start, all the traditional problems of traveling to a seminar are overcome, and that’s not just good for the meeting attendees, but for the world’s resources. Doing webinars is definitely an eco-friendly alternative to traditional international meetings. The second huge advantage is that through a webinar you can reach your ideal, niche audience.

Think niche, be niche

There’s never any point or benefit from trying to talk to ‘everyone’, and the more niche you get, the better. That means you can then meet at the highest level with...

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What’s the point of coaching?

What’s the point of coaching? As a business coach myself, specializing in helping startups, I find it important to re-ask that question on a regular basis. If I am sure of the answer, then I can be certain to deliver what’s needed by my clients.

Building on existing skills

Is coaching just another name for teaching? Well, yes and no. Teaching is where people learn new ideas and skills, that they haven’t come across before. For example, in school you elect to take a class in French, a subject that you may have no natural affinity for - unless you’re French! The teacher will start from the absolute basics, and then slowly build up your understanding, block by patient block. A great teacher will of course help develop individual’s talents, but the teacher of French will stick to the rules, and you’ll learn the language as it is spoken. There’s not a lot of room for ‘doing it your own way.’


Coaching, on the other hand, builds on...

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Coaching

coaching marketing startups Jul 08, 2019

Crossing the finish line

I’m very interested in success, and a lot of what I do is about helping my clients to realize the success of their projects. The 6 Steps approach that I have developed over the years is designed so that it can be applied to every sort of business startup, no matter what the product or service on offer is. Sometimes people are surprised when I tell them that their startup is pretty much like any other in the challenges it faces. How can a tech company be the same as - for instance - a food company? My reply is that in raising money and gaining market attention, there’s almost no difference, and that in order to assure success, the step-by-step approach is the only game in town. And yet many startups around the globe decide that they are the exception to the rule. Their talents and uniqueness will win through, and obviously their offering will soon be racing towards the finish line. Big mistake.

So while I’m very interested in success,...

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