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Love is in the air

fans marketing startups Sep 12, 2019

Ask most company Founders what they need most in the early days of their startup, and they’ll look at you like you’re some kind of fool: “Money of course!” And where is that money going to come from? “Investors of course!”
So startups focus on the endgame of getting some cash into the business, and the last thing they consider is love.
Say what! What’s that Zaborszky character talking about now? Yes, I know that love is probably not on the To Do List of most companies, but it’s hugely important. Let me explain.

The Friends and Family approach to raising seed money is a very natural route when many Founders are first getting started. Our friends and our family are essentially investing in us, not necessarily in the concept of the new company. They are putting a little bit of their money behind us because they believe in us and want to see us do well. On a wider stage, the same feelings of warmth towards an enterprise mean that...

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