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Taking off into the blue

Up there above the clouds, there’s blue sky awaiting our new business venture, and we’re keen to reach the point where we will take off and the enterprise becomes airborne. It’s what we’ve worked on for months, and years, dreaming of the high altitude cruise to success!

The idea of viewing a startup business as an airplane readying for flight provides a good metaphor. You have to know where you’re heading, and have enough fuel to get there, with the right crew onboard, and so on. You also know that the airways are crowded with other flights heading in similar directions, at similar price points, so although you have great hopes for the journey. There’s also some realism about how successful you’ll be.

Success is not optional

But wait a second! If we think a little more about this metaphor, it’s clear that aviation doesn’t dream or hope about being successful. Success is an absolute prerequisite. Success in airline terms means...

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